ROOTONIX goes beyond domestic crowd funding to overseas
ROOTONIX (CEO DaeKweon Jung) is a professional scalp/skin care company. New Volume Booster, introduced on the 27th by Rootonix on the domestic crowd funding site "Wadiz", achieved more than 6,270% funding success within 3 weeks of its release. Rootonix's Dr. Finger New Volume Booster is one of the few Scalp Care device s that recorded 6,270% in Korea's fierce funding market. In 2019, Rootonix released Volume Booster, the first-generation version of New Volume Booster product, and raised about 15 million won in funding. Rootonix actively reflected the opinions of supporters for product improvement in the newly introduced 'New Volume Booster' and supplemented/added functional parts such as the intuitive appearance of the head and higher absorption rate of cosmetics, and received a high response from supporters. With the growth of the scalp/skin home care market due to COVID-19, the popularity of New Volume Booster has risen, and high demand from home a...